Essential Oil Benefits

Aromatherapy is the use of essential oil to achieve different results in different situations. Oil characteristics and properties are used and combined to offer the expected results. The aromatic properties of the essential oils bring about change in human body and mind which is what they are largely used to create a sense of well-being on the overall. When you choose the right essential oils, you will be able to benefit your spirit, mind and body leaving you feeling happy, balanced and content in life.

Benefits to the spirit

When aromas are diffused, they create a mysterious presence in your space which passes like a prayer or wish. Frankincense is one of the most beneficial essential oils in the spirit and has been used in prayer and meditation for ages. It has a balsamic rich aroma that easily penetrates deep into the lungs inspiring breathing that is slow and regular. If you want to have a rewarding spiritual journey, it would be a good idea to carry this essential oil. The application of essential oils can change your life on therapeutic, mystical and aesthetic levels.

Benefits to the mind

The aromas from essential oils simulate brain parts that affect emotion. They open olfactory nerve receptors inside your nostrils directly sending the aroma impression to the limbic system where your memories are kept and emotions and pleasure perceived. Once the limbic system gets stimulated then it releases chemicals that are essential to the central nervous system such as endorphins that help in reducing pain and improves sexual response and serotonin that counteracts anxiety.

When you inhale the essential oil, you are able to attain emotional balance that is pleasurable and when you are balanced emotionally even your physical problems are impacted positively. You can therefore use essential oils to enhance physical and mental well-being when you diffuse or inhale the oils. Some of the best oils for your mind are chamomile, sandalwood, rose that help you ease your nerve. Basil, lemon and peppermint can also be used to get over sleepiness that comes after eating; they are uplifting and energizing oils that will keep your energy levels up.

Benefits to the body

The skin seems to be the greatest beneficially of the essential oils because they get absorbed through it into individual cells and hair follicles too and into the sebaceous glands to mingle to natural emollients of the skin. The oils have deodorizing, balancing, toning and cleansing properties that makes them very beneficial in restoring the health of the skin. Whereas there are essential oils that benefit the skin and protect it from pollutants and barrage, some go beyond the skin in terms of benefits. The effects can be enjoyed through compresses, massage therapy, facial steams, foot and body baths. Lavender essential oil is amongst the best in replenishing and soothing your skin.

There are so many beneficial essential oils for your body, mind and spirit. When you learn a little bit more about the oils, you will be able to buy the most beneficial for your personal use.

Good health goes beyond the physical; you must strike a balance even in spirit and mind. Essential oils can help you achieve that balance for an overall feeling of well-being.

About the author:

At Purely, our mission is simple: to introduce the best essential oils and natural health products to the world in a way that is accessible and easy-to-use.

Look Beautiful And Remain Safe Using This Homemade Essential Oils Lipstick

Beauty products come in so many variations and the truth is that most are ridden with synthetic ingredients that may not be that safe over a period of time. The chemicals used in these products bring lots of problems later in life as they get seeped into the system and start manifesting negatively. It is for this reason that people are advised to choose more natural products for any beauty need. Checking the ingredients used in making your favorite beauty product can save you from products that are unsafe and harmful to you and your health.

It may seem impossible, but natural lipstick is among the beauty products that can easily be made at home. Using essential oils and other natural ingredients, you will not only have a soothing, safe lipstick, but you will also have a pleasantly scented lipstick for your use. With the homemade lipstick, you do not have to worry about toxic chemicals, preservatives and fragrances. You will look your best without risking your health in any way.

The ingredients

Sweet almond or coconut oil – These are the best carrier oils and they also have nourishing nutrients to keep your lips supple and smooth. You can choose your favorite to use in the home recipe.

Beeswax – It is the binding ingredient that will keep your lipstick together firmly for ease of use. The wax also creates a protective layer when you apply the lipstick so your lips so not end up drying.

Shea butter or cocoa butter – The two butters nourish and moisturize the lips, keeping them hydrated and looking great. They will also soothe cracked or chapped skin.

Essential oils – The best for this homemade lipstick are peppermint, lavender, lemongrass and citrus essential oils. They all have nourishing nutrients and are soothing to the lips and they will also add that sweet fragrance to the lipstick. You can choose one or two of the essential oils to create your lipstick.

Natural color – To add color to your lipstick, you can use ingredients such as turmeric, alkanet root, cinnamon or beet root powder. They are all natural and easy to find and you can select according to personal preference.


Heat 2 tbsp. sweet almond oil, 1 tbsp. of beeswax and a tablespoon of Shea butter or cocoa butter and allow them to melt and mix thoroughly.

After mixing, add the color ingredient that you have selected for the lipstick, then remove the mixture from the heat.

Stir in a drop or two of your selected essential oil or oils for nourishment and fragrance. Lavender and peppermint can be great combinations, but you can choose any other to match your preferences.

Add the mixture into lipstick sticks and allow cooling and hardening before using.

Using the lipstick

The homemade lipstick can be used like the normal lipstick. Ensure it the stick remains capped and store your lipstick in a good dark spot to maintain quality and prolong life especially that of the essential oils.


Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and advisors as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.

3 Best & Most Effective Anti-Aging Essential Oils

What Are The Best Anti-Aging Essential Oils?

Combating skin aging is amongst the great uses of essential oils. Looking and feeling younger for longer is something that everyone yearns for. Healthy foods can slow down the aging process but you can also use natural products on the skin to also help in keeping that youthful look for longer. Essential oils make some of the best natural anti-aging remedies, but then you must start by knowing what oils to go for when looking to slow down aging and its effects on the skin.

  1. Lavender Oil

This popular essential oil is mentioned countless times in so many applications and uses because it has lots of potential in the different areas. Lavender essential oil has antioxidant and antimicrobial characteristics that make it amazing oil for healing the skin. It heals cuts and even burns and improves the cellular communication within the skin. Antioxidants are very important in fighting free radicals like pollutants, chemical and toxins that can cause damage to the skin and the oil helps production of powerful antioxidants like catalase and glutathione. To soothe and heal minor scrapes, cuts and burns, including sunburns, use a few drops of lavender with aloe Vera gel or oil. For age spots, mix the lavender oil together with frankincense and apply to the spots after you shower in the morning and before bed.

  1. Jojoba Oil

It has a reputation of being amongst the best hydrating oils. It is rich in vitamin B complex, Vitamin E, copper, chromium, zinc and silicon. The iodine found in the oil adds to the healing powers that it has. It is natural for the sebaceous glands to secrete oily matter referred to as sebum and this sebum act in a similar manner with jojoba in terms of keeping the hair and skin hydrated. However, aging also comes with reduced production of the sebum and this means dryer hair and skin prone to all kinds of aging effects. By using jojoba essential oil on the skin, you will have it play the moisturizing role of sebum even in the hair. This oil hydrates, but at the same time gets rid of sticky buildups and excess oils from the skin so you can have levels that are balanced. Using the oil will help treat eczema, dry skin, oily skin and acne. It also helps clear scaly patches and reduce irritation of the skin. Its antioxidants soothe the fine lines of aging as well as wrinkles in a natural way thus slowing down aging.

  1. Pomegranate oil

Pomegranate has for ages been used as a healing fruit and its oils is one of the most powerful anti-aging remedies you can choose for your skin. The dark red color of the oil is as a result of bioflavonoids and they protect the skin from damage, including sun damage that hastens the skin aging process. You can apply the oil on the skin to soothe and heal sunburn or even use it as sunscreen and a natural sunblock before stepping out to enjoy the sun.

If you want to age gracefully, you should not only pay attention to the foods that you eat, but also to the care you accord your skin. Essential oils are some of the best natural products you can use on the skin to keep it looking youthful.

About the author:
Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and consultants as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.





Deodorize Your Shoes With This Simple Lavender Essential Oil Recipe

Smelly shoes and feet are quite an embarrassment. When you have this issue, it becomes very hard for you to fit in especially in areas where you need to remove your shoes. Your home will also become unbearable for others every time you remove your shoes and you might need to leave them and your socks outside to give everyone peace. There are so many reasons behind smelly shoes and some of the most obvious are poor cleaning care for the shoes and wearing the same pair of shoes over and over.

With this said, there are simple remedies to keep your shoes smelling fresh such as alternating between several pairs in a week and ensuring that your shoes remain dry and air out whenever it is possible. You also should wear clean socks and keep your feet dry and clean when wearing your shoes to enjoy better results. But for those people who have to wear the same shoe day in a day out and are already suffering from shoe odor, a simple homemade shoe deodorizing powder can rescue you from the embarrassing situation.

Lavender is one of the most commonly used essential oil and in this case it is the preferred essential oil of use. It has properties that fight the root cause of the odor and the pleasant scent of the oil makes it an even better remedy for the situation. Used together with other suitable ingredients, you will love what the lavender shoe deodorizer will do for you.


In a bowl, mix 4 tablespoons of non-GMO cornstarch and 4 tablespoons of baking soda.

After mixing properly, gradually start adding 6 drops of lavender essential oil and stir to incorporate the oil.

Put in a powder sifter container that is airtight for use later or immediately.

Directions of use

Now that you have your shoe deodorizing powder ready, your next step is to start using it to eliminate the unpleasant odors you have been dealing with.

Sprinkle a reasonable amount of the powder lightly into your shoes preferably in the evenings or during those times that you are not wearing the shoes for several hours.

When it is time to wear your shoes, take them outside and carefully turn them upside down and tap the soles gently to remove the powder from the interior parts of the shoes.

If your shoes have outer surfaces that are sensitive and fragile, be careful not to get the powder onto the surfaces when putting or removing the powder from your shoes. The essential oils are potent and could be harmful to certain surfaces.

Use the powder on a regular basis to naturally deodorize shoes that seem to have the odor issue. You should see a gradual change with the shoe odor, giving you confidence even when you are in situations where you are required to remove your shoes, especially in public. It is one of the simplest and most beneficial fixes for unpleasant shoe odors experienced by many.


Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and advisors as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.

Tips For Buying Essential Oils

Today, most of us use essential oils for aromatic, therapeutic and other purposes. These oils are made as   result of distillation of plants and have a natural aroma, which is why most of us don’t mind paying a little extra for them. There are many brands and types of these oils available in the market today. These oils don’t come cheap; therefore, you need to be absolutely sure if you need one, before you make the decision of buying them. Here are some tips that will help you in this decision:

  1. Thorough knowledge

For choosing the right kind of essential oils, you should know what these oils are made up of. Some are made from flowers, some from plants, some from stalks and some for a mixture of various other parts. If you are looking for pure floral-based oil, you should buy the one that is made exclusively from flowers. To know about this, you should do a careful study about the various essential oils available in the market, their sources, ingredients, application and uses, so that you don’t end up getting exploited.

  1. Know your requirements

Needless to say, this is one of the important tips you need to follow when you buy essential oils. You should know why you need them for. Some oils bring relief from physical ailments, some give mental peace, some are great for aromatherapy, some are used as perfumes and the list goes on. Ensure why you need these oils, so that you can make the right choice. By analysing your needs, you can save a great deal of costs as well.

  1. Choosing the right aroma

When you are choosing essential oils for aromatic purposes or for any other use, one of the first things that you need to look for in them is their smell. When you go to a shop that sells these oils, you can get overwhelmed by the variety of aromas that greet you. Due to the large number of oils found in these shops, you may not get the smell of your oil perfectly. An important tip that you need to follow is to take a break while smelling these oils. Sniff a few coffee beans in between and take enough breaks before you move on to different oils, in order to get the real aroma.

  1. Checking packaging properly

Always ensure that you read the packaging of these essential oils properly. Read through to see if the list contains all botanical and common names of the ingredients. Also, the origin of the plants/flowers and the method of extraction of these oils should be clearly mentioned in the package. Never buy oils that provide you ambiguous information about their methods of preparation.  You need to look thoroughly if any synthetic or chemical products are used in these oils. If yes, these oils are a strict no-no.  You should refrain from purchasing essential oils that are packed in plastic bottles. Plastic is a toxic element, which has the potential to  remove the purity of essential oils.

Homemade Antifungal Spray For Jock Itch Using Essential Oils

Stinky feet can be very embarrassing especially when you are in a public place where you need to remove your shoes. The most common fungal infections include athlete’s foot, fingernail and toenail fungus and jock itch among others. The good thing about fungal problems is that they can be helped using a number of natural remedies. This antifungal spray recipe will prove beneficial to those with jock itch.

The homemade spray is safe and effective, unlike the over the counter medications that could be filled with chemicals that could be harmful to your health. It is a simple recipe that requires a few mixes and you have your spay ready. It is however very important to make sure that you get your supplies from reputable stores so that you can get the best of results using the antifungal spray. It also matters how you store your spray so ensure that you handle it with care so it serves your needs reliably.

The ingredients

Essential oils – The best essential oils for this homemade antifungal spray are peppermint, chamomile and lavender. They all have antifungal properties and they are calming, soothing and cooling too. The essential oils also have antibacterial and antimicrobial properties that make them beneficial to the spray. Get them pure to get the best from your homemade spray.

Carrier oils – Whenever you intend to use the essential oils topically, it is important to dilute them to make safer for use on the skin. The best carrier oils or the antifungal spray are jojoba oil and olive oil. The oils are also moisturizing and rejuvenating to the skin, hence you get added benefits from your spray.

Witch hazel – it has tannins that make it a very good natural astringent. It is an ingredient that also helps in removing excess oils from your skin.

Apple cider vinegar – It has probiotics and an acid that aids growth of the probiotics to help in killing off the candida.

Aloe Vera gel – It has so many properties among them antifungal, anti-inflammatory and antibacterial. This is an ingredient that features in most skin products because of the excellent properties that promote skin health and beauty.


  • Mix 2 ounces of pure aloe Vera gel, 1 ounce of jojoba oil, ½ ounce of olive oil, ½ ounce of apple cider vinegar and ½ ounce witch hazel in a large glass spray bottle and blend thoroughly.
  • Add 10 drops of lavender essential oil, 2 drops of peppermint essential oil and 10 drops of chamomile essential oil and blend well.
  • Once well-blended, store the antifungal spray in your fridge so that you can enjoy a cooling sensation with every use.

Use directions

Shake spray well and then spray onto the affected area and allow it to air dry.

You can apply up to 3 times daily for several days till you have symptoms relieved.

In case you experience irritation, dilute the spray further using aloe Vera or olive oil. If the irritation persists, discontinue usage and try a different remedy.



Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and advisors as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.

5 Essential Oils That You Need To Keep At Home

Essential oils are used for a variety of purposes like aroma therapy, personal care, beauty treatments, wellness treatments for the body and mind and in other day to day applications. Though there are many types of oils used for a wide range of applications, some of the most important ones that we use on a regular basis are listed below:

  1. Lemon oil

Extracted from the Citrus limon plant, this is one oil that serves many purposes. It acts as a natural remedy for wounds, an effective cleaning agent, anti- bacterial agent, good cleansing agent, beauty product, fabric conditioner. The lemon fruits are peeled and cold pressed to extract this oil. Of all the essential oils available, this is the most common because lemons are cultivated all over the world.

  1. Lavender

Lavender oil is extracted by steam distillation of lavender leaves. It is one of the most commonly used oils in any home. Since it is safe to be used for people of all age groups, it has a wider scope than many other oils in this category. Due to its common nature, this is also the oil in which most adulteration occurs. Many additives are added to this oil to make it suitable for clinical, medical, therapeutically and other purposes. So, you need to check the labels carefully before buying these oils.

  1. Eucalyptus

We must have heard about the multiple uses of eucalyptus oil in our day to day lives. It has a soothing aroma which instantly brings about relaxation in one’s mind and body. This plant has its origins in Australia, but is cultivated almost in all the countries, which makes it one of the most common essential oils in our house today. Steam distillation is the process involved in extracting these oils; therefore, you can be sure that the eucalyptus leaves are not subjected to any toxic chemicals or additives.

  1. Clove

If you thought clove oil was helpful only to reduce dental pain, it only means that you have not understood the properties of clove oil fully. When used properly, this oil acts as an effective insect repellent. It works with great efficiency to keep mosquitoes at bay. However, this oil is not recommended for people with very sensitive skin as it causes allergies and rashes, even in its diluted form.



  1. Oregano

This is one of the most effective oils with respect to antibacterial properties. This oil is extracted from the Origanum Vulgare that is grown in the mountains of Greece. When you have lots of flies, mosquitoes or other insects infesting your kitchen tops, bed rooms and cupboards, all you need to do is spray a few drops of this oil in these places and watch these insects vanish in seconds. You will never face future cases of pest infestations, thanks to the excellent properties of oregano oil.

Though all of these oils are commonly available in the market, they are quite steeply priced when compared to other ordinary vegetable oils. You need to always check on the authenticity of these oils before using them, if you want maximum benefits from them.

4 Essential Oils You Should Consider Using Daily

Essential oils have proved to be great additions to any home because of the many benefits they have especially in supporting better health and for beauty purposes. You can use a huge number of the oils as natural remedies, cleaning solutions and as personal care products; you just need to know which oils are best for what and how to best use them and you are good to go. Below are some of the best essential oils you should consider having and using.

Lemon – The essential oil and other citrus oils are great when used aromatically and you can diffuse them to enjoy healthy relaxing air around your home. A few drops of the oil can also be used as a cleaning product to have clean, fresh smelling surfaces and items without any chemicals. When you have this essential oil at home, you can also use it to soothe wounds and insect bites. It can be used in making homemade shampoo to stimulate hair growth or it can be added to a face wash to cleanse the face every night.

Peppermint – If you are looking for oil that invigorates and increases your mental clarity, then peppermint is the oil you should have in your home. You can also use it for making remineralizing toothpaste and for homemade lotions or homemade vapor rub. Other areas that peppermint essential oil can help include soothing upset stomach and nausea and pains including neck pains and headaches. To cool sunburns, you can use it together with apple cider vinegar and lavender.

Lavender – It can function as a great air freshener and supports skin health largely. This essential oil will also help stimulate hair growth and helps you relax so you are able to beat stress effects that could be dragging you down. When used with lemon essential oil it can cool stings, burns and bug bites and also calm headaches. The oil can be used in a wide range of homemade beauty products.

Oregano – It is one of the most potent essential oils you can find and you should therefore use it with care. . It should be diluted first before using on the skin and some of the areas you can use it for include athlete’s foot and you can use coconut oil as carrier oil for this.

Apart from using individual essential oils for different results, you can also make blends using a number of essential oils. A disinfectant blend is among the blends you can easily make using clove, rosemary, sweet orange, eucalyptus and cinnamon. This blend smells wonderful and it can be used to support the immune system when rubbed on feet soles, support healthy mouth when used in homemade mouthwash, to freshen the air when diffused and to disinfect floors when used in mopping.

Essential oils can be quite beneficial, but because some can be dangerous when incorrectly used, always make sure that you get every important detail of the oil you are about to use before using it.

About the author:

Purely is one of the best sites you can use to get high quality essential oils. Purely has an exclusive selling plan of the oils and strives to make a positive difference in the lives of all customers.

Homemade Cleaning Products Using Essential Oils

Essential oils are pure and highly concentrated and they are used in aromatherapy, in making perfumes and even for beauty treatments. The essential oils also make very good ingredients in cleaning products and you can follow simple recipes to make effective cleaning products for use around your home.

There are a number of reasons as to why the essential oils make some of the best ingredients for the home cleaning products. One is their highly concentrated scents of the plants they are derived from that add lovely aroma to the cleaning products without the use of chemicals or any other artificial interference. Their cleaning properties are the next major reason as to why you should consider using them for your cleaning needs. The chemical structure of essential oils such as those of orange and lemon makes them great natural cleaning agents and they are actually added to most cleaning products you buy in the market. Their antibacterial properties are the last major reason for suitability of cleaning products. The properties found in oils such as tea tree essential oil make them great for disinfecting your surfaces and items too.

Best essential oils for cleaning products

Lemon – the essential oil of lemon fruit rind is a natural stain remover and brightener. It is very common in laundry detergents to brighten clothes, but it also makes a great ingredient for products meant for cleaning floors, mirrors and other reflective surfaces.

Tea tree – It has antifungal, antiseptic and antibacterial properties making it ideal in tackling different issues around your home including mold.

Peppermint – It is a natural antibacterial agent and makes a reliable, safe cleaner for different purposes around the home.

Simple recipes you can try

Window cleaner

Mix 4 tablespoons white vinegar with 12 drops of lemon essential oil in a spray bottle. Add water and shake vigorously to mix. Use the refreshing blend to wipe your windows, then dry with a crumpled newspaper. It is a great recipe for degreasing and energizing.

Herbal disinfectant

Combine 2 cups hot water, ¼ cup washing soda and 10 drops of thyme essential oil in spray bottle. Shake thoroughly and then spray in surfaces and wipe using a clean cloth to disinfect.

Carpet deodorizing powder

In a bowl mix 1 cup baking soda and 18 drops of bergamot essential oil. Transfer this to a jar with a holed lid and sprinkle the powder to your carpet. Allow it to sit for 10 minutes and then vacuum the carpet as usual. This is a simple recipe to purify and get rid of odors from your carpet.

Dishwashing liquid

Fill a 22 oz. spray bottle with liquid castile soap and add 20 drops lime essential oil, 10 drops sweet orange essential oil and 5 drops citrus seed extract and shake well to mix. Add a little amount in your dish water and wash as usual to degrease and fight bacteria.

Toilet bowl cleaner

Mix 18 oz. water, 4 drops lemon essential oil, 4 drops lavender essential oil, 4 drops tea tree essential oil and ¼ cup liquid castile soap in spray bottle and shake. Purify and refresh your toilet bowl by spraying directly and then scrubbing with a brush before flushing away.

Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and advisors as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.

Homemade Aftershave With Essential Oils

With so many products in the market ridden with harsh chemicals that can negatively affect your health and life, it is best to stick to natural products. When buying any product, it helps to check out the ingredients and choosing those with more natural ingredients or those that are purely made of the natural ingredients. Essential oils are pure and natural extracted from different plants. In their pure form they offer a wide range of benefits and using them you can come up with some of the best products for your use.

A homemade aftershave is among the products that you can make easily at home using the essential oils and other important ingredients. If you are a man who shaves on a regular basis, then you know how irritating the process can be, especially when you do not know how to soothe the aftershave cuts and nicks. This recipe will help you create an aftershave that is soothing and healing for the skin so you are able to also avoid the dreaded razor bumps that can be quite uncomfortable.

Best essential oils for the homemade aftershave

When it comes to the aftershave, peppermint essential oil, eucalyptus essential oil, peppermint and valor essential oil blend are the best. They have cooling effects to the skin will therefore take care of the itch you might experience every time you shave. They also keep the skin protected from infections, so you do not end up with those unsightly razor bumps. The essential oils have antifungal, antibacterial and antiseptic properties, making them very good for soothing the skin after shaving. The rarely mentioned Idaho blue spruce essential oil is also a very good selection for the homemade aftershave. And you cannot forget coconut oil as a carrier oil and also in benefiting skin, especially in keeping it hydrated and moisturized.

How to make the aftershave

Take ¼ cup of coconut oil and melt gently under low heat. You can put in a glass jar and then immerse in pan with simmering water so you can melt the oil at good temperatures without necessarily heating too much.

After melting the coconut oil, pour in 15 drops of eucalyptus essential oil, 5 drops of Idaho blue spruce essential oil and 2 drops of peppermint essential oil. Pour in also 10 drops of valor essential oil blend.

Use directions

The aftershave can be applied directly onto the shaven skin immediately after making. You can apply several times if you feel a need to after shaving.

Store the remaining aftershave in a glass jar for later. You can heat a little if necessary but generally room temperature should be good enough to prepare the aftershave for application.

You can use the homemade aftershave for your beard or even scalp.

To make more so serve your shaving needs for a couple of weeks, then alter the ingredients appropriately so you get enough. You should however not make too much because there is no preservative for the ingredients. It is better to make fresh aftershave every once in a while.




Purely was started by a group of successful professionals with a simple mission: “Make a positive difference in the lives of our customers and advisors as well as those we come into contact with”.  Purely sells essential oil/ healthy living products through a party plan/direct sales channel.